This course provides learners with comprehensive skills in digital marketing strategy and implementation. Learners will master essential elements of digital marketing, from social media and content creation to SEO and paid advertising. After completing the course, learners can register for an exam to gain certification through the Digital Marketing Institute.
Course details
Course duration:
20 weeks course accessAssessment & awards:
Certified Digital Marketing Professional (awarded by the Digital Marketing Institute)Method of Study
Online, self-paced
Register for Course
New users will need to create a free account and fill in a short form on FETCH, Ireland's Further Education and Training Hub.
This course accepts continuous enrolments, so once registered, you can begin learning immediately.
By completing this course you will be able to:
- Conduct digital research and develop marketing strategies
- Build and optimize high-performing websites
- Create compelling content that drives ROI
- Manage social media campaigns across multiple platforms
- Implement SEO and paid search strategies
- Analyse marketing performance using analytics tools
By successfully passing the exam at the end of the course, you will also achieve a Certified Digital Marketing Professional Certificate, an industry recognised qualification certified by the Digital Marketing Institute.
Who can take this course?
This course is available to all adults over the age of 18 resident in the Republic of Ireland.
How do I sign up?
You can sign up for this course by visiting FETCH, Irelands Further Education and Training Hub. You will have to register for an account before you can begin the course.
Who is the provider for this course?
The provider for this course is Cenit College, and your learning will be delivered through the eCollege online learning environment. When you complete your application you will receive an email with your access details, and when you log into the platform you will see details of how to contact your course tutor. You can contact your course tutor at any time, or reach out to Cenit College directly at eCollegeinfo@cenitcollege.ie
Does the course have prerequisites?
This course has no specific entry requirements, however it is suggested that you have a good level of IT competence and and at least some background in marketing before you register for this course.
Does this course have tutor support?
Yes, this course is supported by an online tutor who you will have access to during the course.
What is the exam like on this course?
The Certified Digital Marketing Professional exam is conducted online and lasts for two hours in total. The exam comprises 100 multiple-choice questions and a total of 70 correct answers (70%) is required in order to pass.
Do I need specific hardware or software?
You will require access to a PC or laptop running a supported version of Microsoft Windows (the most recent version is Windows 11) or MacOS (the most recent version is Sonoma).
