Overview

This online course will give you a detailed roadmap to excellence in your digital marketing career. You will learn how to effectively strategise and implement powerful digital marketing campaigns that drive conversions, from social media marketing and Search Engine Optimisation (SEO), to integrated multimedia marketing strategies.
eCollege delivers the course in conjunction with the Digital Marketing Institute, whose industry professionals set the global standard in digital education.
With a robust grounding in core concepts, you will have the marketing expertise to craft compelling digital marketing campaigns.

Click here to download the course brochure for more information.

  • Duration: 20 weeks

  • Exam: Certified Digital Marketing Professional (awarded by the Digital Marketing Institute)

  • Support: eTutor Supported

What’s Included

  • All course content

  • Practice exercises and quizzes

  • A certification exam voucher

Course Handbook

Download Course Handbook

Course Topics

Topic 1

Introduction

Topic 2

Content Marketing

Topic 3

Social Media Marketing

Topic 4

Search Engine Optimisation (SEO)

Topic 5

Paid Search

Topic 6

Display & Video Advertising

Topic 7

Email Marketing

Topic 8

Website Optimization

Topic 9

Analytics

Topic 10

Digital Strategy

Prerequisites & Requirements

There are no mandatory prerequisites, but the course is technically demanding. We recommend that prospective students are familiar with basic computing and digital marketing concepts.

If you have a strong drive to learn how to creatively engage with digital users through dynamic strategies and new technologies, this course is for you.

  • All students should have access to a PC or laptop running a supported version of Windows (e.g Windows 10) or MacOS Mojave 10.14. Apple/Android devices are not supported and cannot be used for this course.
  • A broadband connection is essential to stream video content.

All students should have access to PC or Laptop running Windows or AppleOS.
A broadband connection is essential to stream video content.

You only require a web browser to view the content and access web platforms.

Employment

Virtually all businesses include digital marketing as an essential component of their overall growth strategy. After earning your Digital Marketing Professional certificate, you will have an advantage when pursuing employment in this rapidly evolving field. This qualification will create opportunities in diverse industries, in junior roles as a content strategist, social media specialist, email marketing specialist, User Experience (UX) designer, and many more.

Academic

After earning your Digital Marketing Institute qualification, you may wish to further explore digital marketing by enrolling in specialised courses or a university degree. ECollege also provides further digital training in complementary skills, such as:

  • Visual Design using Adobe Photoshop
  • Graphic Design and Illustration using Adobe Illustrator
  • Print and Digital Media Publication using Adobe InDesign

Ref number: 397094 – Certified Digital Marketing Professional

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